With so many software tools and social media platforms available, it’s become difficult to articulate a brand strategy that sticks. The only thing that seems to work is rich content – vibrant stories that take viewers to places they’ve never been before. You don’t need a marketing manifesto to do this… just intelligent cues that inspires people to act.

I started as a news editor at CFRN Television in Edmonton and went on to work in both private and public sectors in communications. Since 2005 I’ve been doing creative freelance work in health, oil and gas, civil engineering, telecommunications, government, education, politics, non-profit, entertainment, construction, food and hospitality, advertising, fitness, trucking and finance.

My ability to engage audiences in creative ways has given me opportunities to collaborate with companies like Canada Post, Telus, NAIT, Alberta Health and the University of Alberta.